5 Tips to Rock Your LinkedIn Ads

If you haven’t heard, LinkedIn has been growing significantly over the years.

It is more than a place for recruitment and job hunting, and is now known to be the world’s largest professional network with over 1 billion members worldwide.

This social media platform is all about being a hub for professional content and knowledge sharing. With various content formats to consume, including articles, posts, videos, and livestreams, users are able to share insights, industry news, thought leadership content, and career advice. There’s a huge emphasis on high-quality content and engagement has attracted users seeking valuable professional insights and networking opportunities.

What’s so great about LinkedIn anyways?

Yup, we already covered this: LinkedIn has evolved beyond a platform for job hunting and recruitment to become a hub for professional content and knowledge sharing. Over the years, LinkedIn has introduced new features and services to enhance user experience and cater to the evolving needs of professionals and businesses. From LinkedIn Learning for skill development to LinkedIn Events for virtual and in-person networking events, the platform continues to innovate and expand its offerings. It’s a growing space for powerful marketing and advertising solutions in the B2B space.

LinkedIn is highly effective for B2B lead generation. Research shows that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. This is because LinkedIn’s user base consists primarily of professionals and decision-makers, making it an ideal platform for reaching business audiences. With sophisticated targeting options, including job title, industry, company size, and seniority, businesses can tailor their ad campaigns to specific demographics and professional interests. The platform’s robust analytics tools enable advertisers to measure the performance of their campaigns and optimize their strategies for better results.

Here’s some stats to back this all up!

LinkedIn ads tend to have a higher cost-per-click (CPC) compared to other social media platforms. The average CPC for LinkedIn ads can range from $5 to $8 or more, depending on various factors such as targeting criteria, competition, and industry.

Brand awareness is spot on! According to LinkedIn, 80% of B2B marketing leads sourced through social media come from LinkedIn, indicating its significance as a platform for brand exposure in the B2B space.

We are all guilty of doomscrolling – and yes, LinkedIn has seen a surge in mobile traffic and engagement. As of January 2022, approximately 78% of LinkedIn’s total traffic comes from mobile devices, highlighting the importance of mobile optimization for LinkedIn ad campaigns.

5 tips to rock your next LinkedIn ad campaign

Before you start your next ad campaign on LinkedIn, we hope you read this blog post. We’ve put together this handy dandy checklist to help your campaign reach its big goals!

  1. Be sure to run your ad for at least 14 days to give your campaign enough time to reach your target audience. We recommend a 30 day window to see a wide range of data before making any changes to your strategy, copy, or tweaking in the backend of your campaign. ‘Cause we know you wanna touch it.
  2. Bid within the recommended range to reach your audience more frequently than your competitors. Yes, you bet inside of LinkedIn Ads Manager, you’ll see a generated budget (on the right hand side) that tells you the nitty gritty details on how many people are in your audience, their locations, and how much budget you need to reach ALL OF THE PEOPLE (or a percentage) in this audience group.
  3. Use more than 4 targeting elements to make sure you’re reaching the right people most likely to engage with your ads. Yes, that means you need to dream up where they might be working, what fields or industries they are in, what kind of roles they may be in – or hope to be in the near future.
  4. Let’s talk about budget. We know there’s a wide array of budgets when it comes to paid advertising. From super small ($50 per month or less) to tens of thousands. Set a daily budget of at least $25 so that your ads are delivered throughout the day, whenever your ads are on. This way, your ads are not served only during the evening, or in the early morning. You can use the cost cap bidding strategy to better control the cost per result. Did you know that if your campaign had a large budget and a small audience size, your ad may be served to the same audience member more thance once. This can result in a higher frequency and lower reach.
  5. Having more insight on your campaign means everything! Ensure your Insight Tag is set up properly so you can see who is converting on your ads. For those of you familiar with Meta Ads, this is similar to a Meta pixel!

Bonus tip: Keep experimenting and have fun! Portraying your brand as a human, making connections, and speaking to pain points that people are struggling with – this is how to really convert an ad.

Here are some examples of LinkedIn ads that totally crushed it!

Looking for more LinkedIn marketing tips?

Is this read feeling a little too far advanced? No worries (and no judgement!) read up on how to get started in LinkedIn advertising here. Check out another awesome blog site Later for these articles on becoming a LinkedIn influencer and using Later to schedule LinkedIn posts. Follow along for our other educational blog posts like types of social media content you need and learning all about the Threads app!

Marketing Blog | Unicorn Marketing Co.