Social Media + Content Creation
Prawns On The Spot
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Project Overview
+194
new email subscribers
+537
new Instagram followers in 30 days
Success looks Like:
A 30-day content sprint that brought the full marketing mix to life with 126 assets across socials, email, and dock signage, growing the list and community while keeping customers coming back to the boat.
WHAT WE DELIVERED:
Build hype, drive foot traffic and pre-sales, engage with customers, and elevate brand recognition through an integrated marketing push across social media and email.
Our Goal:
A highly seasonal business needing to maximize visibility and engagement during a short, high-stakes sales window.
Problem to Solve:
Social Media + Content Creation
Project Type:
Prawns On The Spot
Client:
+33.5k
reach from collaborative posts
- Katie Kershaw, Marketing Lead for Prawns on the spot
We had the absolute pleasure of working with Unicorn Marketing this season, and they were a total game-changer for our small business. From managing our social media and creating 100+ pieces of content to building branded touchpoints like posters, they helped us bring our full marketing mix to life - and it worked! Every time our team hit the dock, there was a line at our boat, and we know the visibility Unicorn created played a huge role in that. They were fun, professional, and truly felt like part of the team. We especially appreciated their flexibility, creative ideas, and the extra hours they put in during our busy season. We highly recommend Unicorn Marketing to any small business looking to make a real impact!
A look at Prawns on the Spot
Prawns on the Spot came to us with a short but mighty season, and a big mission: get fresh BC spot prawns into as many hands (and dinner plates) as possible, while keeping their values, community, and story front and centre. With just four weeks to work with, we dove in headfirst and built a full-service marketing sprint that showed up everywhere their customers were: online, at the dock, and in their inboxes.
Over the course of 30 days, we created and published 126 custom content assets including scroll-stopping Reels, daily Instagram and Facebook posts, two email campaigns, and media ideas for Spot Prawn Day. We were on-site gathering video and photos, building buzz with their community, and answering every tagged story and DM like our phones depended on it (they kind of did). This wasnât about pushing content, it was about connecting with customers.
It runs in the family
A powerful part of this campaign was the story behind the product. Prawns on the Spot isnât just a seafood stand, itâs a multi-generational family business built on decades of care, tradition, and deep roots in BCâs coastal fishing industry. With five generations between the Kershaw and Takasaki families (they started fishing these waters in 1866), we leaned into that legacy to create content that connected customers to the fishermen. By highlighting their family history across social posts, emails, and conversations on the dock, we gave customers a reason to care beyond the catch. Today, it is still a family affair with generations of family members working on the boat and selling on the dock. People saw this history and family unit and how this was a lifelong passion passed down through generations. Sharing that story helped build trust, loyalty, and genuine community engagement. Because when your seafood comes from people whoâve been fishing these waters for over a century? You know itâs the real deal.
When digital meets the dockside
This project was the perfect example of what happens when a marketing mix of digital strategy and real-world presence work in harmony to create the ideal customer experience. While our team led the charge on content, social, and email, the Prawns on the Spot crew brought their brand to life at the dock by wearing custom merchandise and prawn hats, greeting customers with warmth and expertise, and delivering a truly branded experience right down to the boat.
That consistency across online and in-person built instant recognition and deepened customer trust. People didnât just see their posts, they felt the brand in person. The result of this led to daily lineups, customers coming back week after week, and Prawns on the Spot consistently being the first boat to sell out. We love it when strategy, storytelling, and real human connection work together.
Spot Prawn Day: Bringing the celebration to life
On JuneâŻ7th 2025, Stevestonâs Spot Prawn & Seafood Celebration transformed Fishermanâs Wharf into a buzzing hub of cooking demos, live music, kidsâ fish-printing workshops, and sustainability exhibits to help educate about spot prawns. To help Prawns on the Spot stand out amid the excitement, we collaborated on a content plan targeting both media and live audiences. We captured candid moments of the team engaging with visitors, activities happening on the dock, and the fun atmosphere of the day. It curated compelling blend of digital storytelling and real-time presence that reinforced credibility, educated seafood lovers, and made their boat the undeniable star of the day.
The Results
đ +537 new Instagram followers
đ +194 new email subscribers
đ Lineups at the boat every single day
Every visit to the dock proved what we already knew which was that this team had built something special, and our job was to make sure everyone else knew it too. People werenât just buying prawns, they were tagging their seafood hauls and waiting in line because they *trusted* the experience.
This was a dream collab: creative freedom, a mission we believed in, and a client who let us bring the full marketing mix to life. From reels to real-life impact, this project was all heart, hustle, and a whole lotta prawns!
