Everything you need to know about Threads App

In case you haven’t heard, Meta Platforms launched a new app called Threads App on July 5th, 2023. Surpassing a record breaking 30 million users in a matter of 5 hours, it felt like everyone set up their new profile on this platform in a heartbeat.

Threads operates in a similar manner to other microblogging platforms such as Twitter. Users have the ability to post and share text, as well as images, videos, and interact with other user’s posts through replies, reposts, quotes, and likes. As it is closely integrated with Instagram, Threads App requires a user to have an Instagram account and use the same handle.

Fun Fact: If you’re not following the drama online, Elon Musk is suing Mark Zuckerberg due to how closely related “Threads” is to Twitter. There’s a few mind boggling tweets going back and forth between the two personalities.

Unicorn’s do’s and don’ts of Threads

Here’s our hot take on WHAT TO DO and WHAT NOT TO DO when trying this new social platform.

Do sign up and secure your username

Users have to sign up to Threads App by connecting an Instagram account. I recommend signing up and securing your username. But I have to warn you: If you delete your Threads account, your IG will be deleted as well, so be careful! (By the way, if you have IG verification, it’ll be carried over.)

Do start posting content

Posts on Threads App can be up to 500 characters long and include photos, links, and video. Experiment with a few different types of posts and see what kind of response you get. Engage with other users on the app too.

Don’t abandon other platforms

It’s easy to get “shiny object syndrome” on the internet, meaning you get distracted and lose focus. Don’t be too distracted by Threads App. Stay consistent with your existing social accounts instead of pouring time and energy into Threads and neglecting everything else.

Don’t start creating a strategy

The whole point of Threads App is about not showing up with a strategy, and instead try off the cuff sharing with your community. In this article by Later, Jennifer Worb’s top three tips are to experiment and explore the app, connect with your community, and take your time. I’ve gotta say, that’s some pretty solid advice. Let’s continue using this space to have fun, try new things, and have real, candid conversations with our target audiences.

Don’t feel obligated to chase every trend

This one is easy to get caught up with. Yes, in my opinion, Threads App is the space I want to show up to right now and experiment, chat, and play with my community.  I signed up for Threads, and you are welcome to check out my account here. But truth be told, Instagram is still my priority. I’m not going to suddenly throw all my eggs in one basket just because it’s trending right now.

Remember Clubhouse? This app was all the rage during lockdown, but ultimately, it kind of had a slow crash and burn moment. Things are pretty new and ever evolving with Threads. No one knows yet whether Threads will be a big hit like Instagram’s reel functions or TikTok, or if it will fail like Clubhouse.

In my opinion, try experimenting with this new app, but don’t abandon your audience from other platforms.

Your Mental Wellness is #1

At the end of the day, remember your mental wellness is most important. The way you use social media is up to YOU. Do what you feel comfortable with, and don’t feel like you have to chase every single trend out there.

Not sure if Threads is for you? That’s okay, don’t sign up right now and maybe be a slow adopter to this platform.

Do you have capacity to learn something new today? Sure, go for it and give Threads a try. I’m normally shouting this from the rooftops (in hopes that I can hear it myself), comparison is the thief of joy. Don’t worry about what everyone else is doing.

It is okay to want to crawl under a rock and stop posting all together. That’s a major vibe, especially during the summer months. There’s nothing wrong with unplugging and take a social media break. Check out this read on how to schedule your content for a summer vacation.

Thanks for reading!

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