Brand building isn’t everything you see on Emily in Paris
In this episode of Magic Hour Podcast, Hope sits down with brand powerhouse Amy Liu to explore the reality of building brands in the beverage alcohol industry. From her creative work on White Claw Vodka to her journey navigating the switch between agency life and in-house brand management, Amy reveals the challenges and rewards of both sides of the marketing world.
Together, they unpack what it really takes to bring a brand to life, the balance between glamorous campaigns and the less-seen hard work, and why continuous growth—like pursuing an Masters of Business Administration—keeps her ahead of the curve. Plus, Amy shares her mentorship tips and what the day-to-day of a brand manager actually looks like.
Tune in for an authentic look behind the scenes of brand building, mentorship, and the power of embracing the creative grind.
Episode Highlights:
- Amy gives us a peek into the real life of a brand manager—spoiler alert: it’s not Emily in Paris or Mad Men. Think less glam and more grind, but with a lot of creativity sprinkled in.
- We debunk the myths of what people think marketing is, versus what it’s really like to build brands from the ground up. Hint: there’s way more spreadsheets involved!
- Amy talks about her transition from agency life to being on the brand side, sharing what’s different, what’s better, and what she misses about agency work.
- The beverage alcohol industry is a whole different world, and Amy breaks down the challenges (and wins) of bringing fun, new products to life. 🍸
- Balancing creativity with the everyday hustle, Amy shares how she stays inspired, even when 70% of the job isn’t as glamorous as you’d expect.
Meet Our Magical Guest
Amy Liu, Senior Brand Manager, Company Wine & Spirit at Mark Anthony Group
Amy graduated from the University of Toronto with a degree in Psychology and Pre-Law. Throughout her career, she has had the privilege of working with renowned brands such as White Claw, Jim Beam, Maker’s Mark, Absolut, Miller Lite, Moët, L’Oréal, Lexus, and more.
With over a decade of experience, Amy is a Senior Brand Manager at Mark Anthony Group, one of North America’s fastest-growing beverage companies. In this role, she leads the strategy and execution for a portfolio of premium and innovative brands.
As a true third culture child, Amy has lived in six countries (so far) and traveled to over 33. Her passion for travel is complemented by her enthusiasm for food and now wine, recently achieving her WSET 3 wine certification.
Connect With Amy Liu!
Instagram: @importedbubbly25
LinkedIn: Amy Liu
Listen Now
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Find the show notes here.
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