Instagram is one of the most popular social media sites for businesses, and there are so many different features within the app. Each Instagram feature provides different opportunities for companies to share their information in a fun, creative, and educational way.
Instagram reels are a highly popular form of posting on the social media platform at the moment. This style of posting creates lots of opportunities for companies in the way that they can showcase their brand using combinations of photos, videos, and music. With many trends and different styles, there are lots of creative ways that companies can use reels to their advantage and capture many new people.
5 Best Practices for Instagram Reels
1. Make Your Instagram Reels Unique
Even if you are following a trend, you can make the content completely your own.
2. Use Trending Audio, Content, and Hashtags
Similar to TikTok, Reels come and go quite quickly. To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing.
3. Add Text to Keep Viewers Engaged
We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users. To add video subtitles you can use Instagram’s closed caption sticker. Tap on the sticker icon and select “Captions.
4. Add a Call to Action
The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in bio.
5. Tag Products in Your Instagram Reels
Reels offer a great feature of being able to create a dynamic piece of content while also being able to tag products. Reels are a great way to capture a product or service with more than just one photo and urge customer to tap on the product to learn more.
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