Client Feature: Esmerelda

Here at Unicorn Marketing Co., we have the privilege of working with some incredible creatives, entrepreneurs, and overall wonderful people! We want to highlight our creatives and their amazing businesses. Meet one of our lovely clients, Bee and her company Esmerelda!


Esmerelda is an online Sex Toy Boutique of Luxury Toys. Operating out of Vancouver, B.C., Canada, the team of female leaders is helping revolutionize the Sex Toy Industry. Small but mighty, their mission is to advocate for more visibility and education about pleasure in an empowering and positive way!

Meet Bee!

Tell us a little bit about yourself and your company, Esmerelda!

My name is Bee, I am an entrepreneur, a creator, a mess, and someone who obviously loves sex toys 😀 I grew up in a mixed-race household with parents who grew up very catholic and so my education, understanding, and even openness to the subject of (S.E.X) and all that encompasses it was limited, to say the least, and MORTIFYING to say the most. So, I learned in my own way to understand sex, like most of us do. 

Esmerelda was born in May and we launched in September 2021 from Vancouver, B.C. In setting up a Sex Toy Brand I wanted our mission to be clear: A) pleasure is natural and nothing to feel bad about B) Wow, technology nowadays has some amazing toys that everyone should try at least once! And C) we can change our approach to our own pleasure education even as adults. 

How did you first get started in your industry?

It was an Aha! moment, it was an idea that was waiting for me my whole life at that exact moment in time. Maybe that sounds weird, but I have had a deep connection with the idea and the brand since May 7th 21, and it’s been a dream working on the brand and being part of the sex toy industry! When I started I honestly did not know what to do, or how to get from A – B but the adventure so far has been worth discovering each step at a time. 

How was the process of building your own company, Esmerelda? 

It was like I had a super energy that I had never felt before, I would relate the feeling to being in the honeymoon phase with someone. It’s like an obsession (it probably is) but it carries you through the day. I was forgetting to eat, trying my best to hold as long as I could before going to the washroom – I know that sounds a little haywire but it was electric and I enjoyed every minute of it. 

What were the good things about building your own company, Esmerelda?

Some good things were that I found an amazing copywriter who was the first person who helped me bring my vision to life and was the moment I could see it more than ever come to life. At the start of the business in May/June/July I was super into the creative aspect and essence of each of the toys, where they came from, their background and stories, really personifying each of them having an empowering story to tell and Carrie Circosta brought me to tears after reading her copy as she brought the products and my vision to life! Shout out to you Carrie – thank you!

What would you have done differently?

I would say nothing, each mistake was a lesson. I needed it all, as much experience as I can get. 

Why do you keep yourself separate from your company and not the face of your business?

This brand is bigger than me. There was a time when I wanted to be the face, and I enjoyed it while it lasted. I hosted several LIVES with amazing Sex Coaches, Sex Doctors, and Pleasure Positive Ambassadors and it was incredible! Of course, I also loved a good filter and a REEL dance BUT… I feel sexuality, pleasure, sex ed, sex toys, anal, orgasms…it’s all very personal stuff and the brand I am building (slowly but surely) is a luxury toy brand that inspires that curiosity in you.

The brand doesn’t really need me to tell that story, especially when we work with the most amazing Sex Educators who proactively promote and talk about our brand to their clients. If I was a customer, I would like to know what an expert would recommend and I am so glad to be at a place now that we have that, my commitment to the brand is all on the backend. Booty plug style 😉 

Teaching sexual health and being guided by a “big sister” is a great concept, how did you start this form of storytelling? Why do you think it is so effective?

Partly because I am a big sister, the eldest of 3 sisters. And, also because sometimes that is what a girl needs. A sit-down, a hello you listen to me sister, this is your body, this is how it works, everything is normal, pleasure is the best part, now go forth and love yourself. Everyone needs to hear this, and no one better than a big sister….in my non-bias opinion of course 😮 😀 

What do you love most about your job at Esmerelda?

The evolution of the creative and business process, it’s ever-evolving, I am learning every day, I can’t believe how much I have fallen in love with something and it’s giving me life!! 

What are some of your favourite products that Esmerelda offers?

Kii is the key to any girl’s heart and I am serious. Maybe not any girl, if you’re on the sensitive side then our toy Ron is a great choice, especially for Clitoral Stimulator newbies!

How do you handle work/life balance?

I am a Libra so balancing is my superpower. Although it’s not always perfect, I like to take lots of walks throughout the day with my doggo, eat really nice food every day by either cooking or eating out, Jaybird (heaven on earth), and lots and lots of deep breaths. 

What do you love to do when you are not working?

Dancing, running in the woods, bike trails, kayaking, and any type of activity with my dog, cleaning my house, reading my Kindle, and chilling. 

If you had one piece of advice to share for small business owners, what would it be?

Wait for the Aha! moment (you will need that undying love during the slower days)

Do you have any exciting news that you would like us to share?

Yes!! Esmerelda is going to THE TABOO SHOW at The Calgary Stampede on the 11th, 12th, and 13th of November – please come visit our booth and say hi and I will give you a free toy!! 😀 😛 

How can people connect with you?

Instagram is our main channel @esmereldashop and also subscribe to our website!

 Thank You!

Thank you Bee for taking the time to share about yourself and your company, and thank you to all our readers!

Connect with us on Instagram and check out our other blog posts.

Marketing Blog | Unicorn Marketing Co.