Hope Mikal on Branding, Empathy, and Building a Business That Feels Like Home

What happens when wellness, entrepreneurship, and intentional branding all meet in the same conversation? You get an episode filled with honesty, creativity, and the kind of grounded wisdom that makes you rethink how you show up in your work.

Recently, Hope Mikal, Founder & Creative Director of Unicorn Marketing Co. and Host of The Magic Hour Podcast, joined Megan Swan’s podcast ‘Wellness As A Way of Life For Women Building The Future‘ to talk about what it really means to build a business with intention. Not just a business that looks good, but one that feels like home — for you and the people you serve.

This conversation is one big permission slip to slow down, reconnect with your purpose, and bring more humanity into your marketing.

What You’ll Learn In This Episode:

1. Marketing with Empathy

Gone are the days of pushy tactics, fake urgency, and “bro marketing.” Hope breaks down why marketing rooted in empathy isn’t just more ethical, it’s more effective. When you genuinely care about the person on the other side of the screen, everything shifts.

2. Vulnerability As A Brand Strength

Gone are the days of pushy tactics, fake urgency, and “bro marketing.” Hope breaks down why marketing rooted in empathy isn’t just more ethical, it’s more effective. When you genuinely care about the person on the other side of the screen, everything shifts.

3. Redefining Feminine Leadership

Intuition, collaboration, and emotional intelligence are not “soft skills.” They’re power skills. Hope and the host explore how feminine leadership creates sustainable businesses that prioritize alignment, not burnout.

4. How to Navigate the Age of AI with Humanity

AI isn’t going anywhere. So the question becomes: how do you use it without losing your voice? Hope shares her perspective on quality, integrity, and staying rooted in who you are even as tools evolve.

5. Balancing Strategy with Heart

Data, structure, and storytelling all matter. But so does your wellness. Hope breaks down how to blend the two so your business grows and your body stays regulated. No more building success at the cost of your health

A Favourite Fun Fact

Unicorn Marketing Co. was originally born from a moment of curiousity during the height of the pandemic. Hope was lying in bed, thinking, Is this idea too weird? Too fun? Too… unicorn?

She bought the domain anyway. No plan, just a spark. And yes… that spark became the iconic pink and red visual identity we all know and love.

A perfect reminder: your intuition knows exactly what it’s doing.

Listen to “Wellness As A Way Of Life For Women Building The Future” today!

You can listen to the full conversation with Hope Mikal on both Spotify and Apple Podcasts, where the episode dives even deeper into wellness, entrepreneurship, and the heart behind intentional branding. A huge thank you to Megan Swan for hosting Hope and creating such a thoughtful, generous space for this conversation to unfold. Her grounded approach to wellness and storytelling made this episode truly special, and we’re so grateful for the opportunity to share Hope’s perspective with her audience.