An email list is one of the most valuable pieces of marketing that your business could have. Unlike some marketing platforms such as social media, a company owns its newsletter list.

“Owned media is anything under companies’ direct control” – Harvard Business Journal

While most people think that social media such as Instagram and Facebook are owned, companies don’t have control over the experience. It would be more accurate to say that social media is “rented” because the platforms can make any changes they want, whenever they want. Therefore, it’s important to take advantage of growing an email list and building your community through it.

How to Grow Your Email List

Let’s look at some of the ways that you can start growing your email list and capturing those customers!

Giveaways

A quick way to grow your email list is to have a giveaway. People enter the giveaway by signing up for your newsletter. This is a great way to capture a lot of emails at once and supercharge your subscribers.

Freebies

Who doesn’t love getting something for free? People will quickly sign up with their email to receive something free in exchange such as a download, resource, webinar, or meeting. The best practice is offering a freebie that does not take you much time to produce but can be sent to many people. A digital download is a great freebie to offer. While meetings are precious and a great way to capture future sales, make sure a freebie like this is on for a limited time so that you are not overrun with meetings!

Discounts

This is one of the most popular ways that businesses grow their newsletter subscribers – offer them a discount code if they sign up with their email! This is a great way to capture customers and encourage them to purchase with a little extra incentive. Once they receive the product, they will likely stay subscribed if they had a good experience.

Pop-ups

You will typically see this paired with a discount or freebie on most company websites. A pop-up is a great way to put the option to sign up directly in front of the customer when they are already browsing your website.

Valuable Content and Benefits

This one takes a bit more work, but it should be what every business strives to create. Producing meaningful content that your customers resonate with is vital to grow and also retain your customer base. A great way to provide extra benefits to being part of a newsletter list is to give your subscribers first access to new products, exclusive discounts, and other perks. This type of content helps build a community and strong customer loyalty.

Thanks for Reading About the Growing Your Email List!

Now get ready to grow that email list!

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