Every entrepreneur knows the feeling.

Summer winds down, September hits, and suddenly the weight of the entire year feels like it’s sitting squarely on your shoulders. You glance at your goals, your vision board, your financials… and you realize there’s still so much to do. For some of us, that moment brings a wave of motivation. For others, it brings exhaustion, doubt, or the temptation to just “coast until next year.” And if we’re being honest, many of us are bouncing between the two daily.

That’s the problem Back to Business is here to solve.

On Tuesday, September 16, 2025, I’ll be joining Back to Business: A One-Day Powerhouse Event in Vancouver, designed to help entrepreneurs clear the noise, refocus on what really matters, and build an aligned action plan for Q4. And I couldn’t be more excited to contribute as one of the event experts.

Why Q4 Can Feel So Overwhelming

Let’s break this down:

• Decision fatigue. By this point in the year, most entrepreneurs have made hundreds (if not thousands) of decisions about marketing, sales, hiring, partnerships, and operations. No wonder we feel mentally overloaded.
  
• The “shoulds.” Scroll Instagram for five minutes and you’ll feel like you’re behind on everything. Your funnel isn’t automated enough, your SEO isn’t polished enough, your branding isn’t flashy enough. Those constant comparisons lead to paralysis instead of progress.
  
• The clock. With only three and a half months left, the ticking countdown of the calendar becomes louder than our own vision.

I’ve lived this cycle myself. And I’ve seen my clients at Unicorn Marketing Co. struggle with it year after year. That’s why I love the concept of Back to Business: it creates a pause point in September. A day to hit reset before the chaos of Q4 takes over.

Back to Business is designed to solve the exact challenges entrepreneurs face heading into Q4.

Instead of hustling harder or scrambling alone, Back to Business gives you exactly what you need to move forward with ease: clarity, strategy, and confidence. Throughout the day, you will rotate through focused micro-meetings with experts in marketing (that is where I come in), branding, legal, accounting, and more. Each session is intentionally short and powerful, giving you specific direction without overwhelming you with theory. By the time you leave, you will not just have a notebook full of ideas, you will have a clear and practical roadmap for Q4 that is tailored to your business and simple to follow. Most importantly, you will leave with a renewed sense of confidence. Sometimes what entrepreneurs need most is not another tool or tactic, it is the mindset shift that reminds you that you are capable, you are supported, and you have what it takes to finish the year strong.

Why This Event Matters More Than Ever

I’ve been in the seat of the overwhelmed entrepreneur. I know what it’s like to hit September and feel like the year slipped away. But I’ve also seen what happens when entrepreneurs give themselves the gift of one intentional day:

• They rediscover the why behind their business
• They stop spinning their wheels on things that don’t matter
• They create simple but powerful plans that actually get executed

Back to Business is designed to make that transformation possible. It’s not about cramming more in—it’s about doing the right things with the right energy.

The Details

📅 Tuesday, September 16, 2025

📍 The Vessel at Railtown Pursuits, Vancouver

⏰ 9:30 AM – 6:00 PM

💡 Includes keynote, eight micro-meetings with experts, lunch, and a mocktail mingle

🎟️ Tickets: $275 via Eventbrite Use promo code SPEAKER25 to save $25.00 on your registration

Clarity, Strategy and Confidence in One Day

If you’re heading into Q4 feeling stuck, scattered, or just tired of figuring it out alone—this event is your reset button.

I’ll be there to help you find clarity in your marketing. Other experts will be there to help you with the foundations of business. Together, we’ll help you head into the final stretch of the year with focus, strategy, and confidence.

Because sometimes, one powerful day can change everything.

The Women Behind Back To Business

A huge thank you to powerhouses Rachel Quinn of Quinntessential Events and Jenn Wint of Wint Communications for inviting me to be part of Back to Business. Rachel is the creative force behind unforgettable events that are designed with intention and flow, while Jenn is a communications expert who helps brands share their stories with impact and authenticity. Together, they have brought this vision to life inside The Vessel at Railtown Pursuits, a beautifully designed space that blends modern minimalism with warmth and character. It’s the perfect backdrop for entrepreneurs to pause, reflect, and reset.