Podcast | Ep 22 | Sam Plavins

“Hustle culture is a cult. It really is.”

In this episode of The Magic Hour Podcast, Hope Mikal chats with Sam Plavins, a Canadian adventurer, entrepreneur, and advocate for reclaiming lost time. After chasing success in finance, Sam realized the corporate grind was draining her. In 2019, she walked all 800 km of the Camino de Santiago—a journey that changed everything.

She left finance behind and founded She Walks the Walk, guiding women on transformative global walking adventures. Sam shares what it takes to step off the treadmill of hustle culture, balance ambition with peace, and embrace uncertainty. She reflects on risk vs. reward, lessons from Bhutan, and why living fully now—not someday—is the key to fulfillment.

Episode Highlights:

  • Sam’s transition from corporate finance to a life of adventure, purpose, and freedom.
  • The burnout traps ambitious professionals fall into—and how to break free.
  • Why balancing ambition with inner peace is the real challenge (and how to navigate it).
  • Reflections from Sam’s transformative journey in Bhutan—what she learned and how it shifted her perspective.
  • The risks and rewards of making bold moves, embracing uncertainty, and trusting the journey.

Meet Our Magical Guest

Samantha Plavins, Founder and Entrepreneur of She Walks The Walk

Samantha Plavins She Walks The Walk Magic Hour Podcast Unicorn Marketing Co

Samantha (Sam) Plavins is a Canadian adventurer, entrepreneur and staunch advocate for taking back lost time. A former workaholic, she set out in 2019 to walk all 800 km of the Camino de Santiago, where she had the epiphany that her career in finance was killing her. So, she decided to follow a new path and launched She Walks the Walk in 2020.

Sam helps women rediscover themselves through her Global Walking Adventures. She urges you to step off that treadmill, because life is NOW. Not in some fantasy future. She’s led her clients on epic journeys to Norway, Tanzania, Guatemala and Jordan. When not adventuring, Sam is typically looking for her lost phone or dispensing unsolicited advice to her two daughters. She lives in Thunder Bay, Ontario and has recently become a “woman of a certain age.”

Resources mentioned in this episode:

She Walks the Walk: https://shewalksthewalk.com

She Walks the Walk Community: https://community.shewalksthewalk.com/

Osprey Backpacks: https://www.osprey.com

The School of Greatness Podcast: https://open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=tzpuXhf2Rfq_Xmmp6QU6hg

Camino de Santiago Info: https://www.caminodesantiago.me/

500 Days in the Wild Documentary: https://500daysinthewild.com

Calm Meditation App: https://www.calm.com

Chopra Institute: https://www.chopra.com/

Connect with Sam!

Website: https://shewalksthewalk.com

Instagram: @shewalksthewalk

Listen Now

Listen now to the Magic Hour Podcast on Apple Podcast and Spotify.

Find the show notes here.

Read this episode’s transcript here.

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