What happens when you stop trying to grow alone and start building with intention, collaboration, and real community?
In this episode of The Magic Hour Podcast, I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it.
We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways.
In this episode, we talk about:
- The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter
- What it actually means to build a collaborative community and why the “community over competition” conversation still matters
- How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection
- The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years
- Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence
- Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead
- Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook
- Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow
If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath.
Meet our magical guest
Danielle Wiebe, Founder of Bloom Business Collective and host of the Bloom Business Collective Podcast
Danielle Wiebe is a host of a top 1% business podcast, and founder of the Bloom Business Collective (formerly known as Business Babes Collective), a global community that supports and connects women entrepreneurs and leaders.
With over a decade of entrepreneurial experience, Danielle has become a seasoned expert in helping businesses scale and grow their community through the power of collaborations and events!
In the first 5 years of building what’s now known as Bloom, Danielle and her team were able to launch into 5 chapters hosting hundreds of events across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources, masterminds and coaching for women entrepreneurs.
Danielle now serves her community through her podcast which is ranked top 1% Globally, through group masterminds and digital products, virtual and in-person events and conferences. She believes that community and collaboration are vital to the growth of any successful business!
About the Bloom Collective
The Bloom Collective is a vibrant, collaboration-first community designed for women entrepreneurs who are ready to scale with clarity and connection. Founded by Danielle Wiebe, the Collective helps business owners build thriving networks, host impactful events, and grow beyond six-figures through aligned community and strategic partnerships.
Connect with Danielle:
Follow Dani on Instagram: https://www.instagram.com/danilivinglife/
Follow the Bloom Business Collective Podcast: https://www.instagram.com/bloombusinesscollectivepodcast/
Check out the Bloom Collective: https://www.instagram.com/bloombusinesscollective/
Listen now
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This episode is brought to you by:
📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING
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