How do you build a business that reflects your values and still leaves room to grow?
In this episode of The Magic Hour Podcast, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention.
We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness.
Episode highlights:
- The origin story of Girl Gang Craft and how one bold design became a movement
- Why content creation rooted in your values is more impactful (and sustainable)
- The messy reality of pivoting your business and navigating seasons of change
- How art, activism, and entrepreneurship can work together to spark collective impact
- The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course).
This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next.
Meet our magical guest
Phoebe Sherman, Full Time Content Creator and Podcast Host at Girl Gang Craft
Phoebe Sherman is the founder, designer, and podcast host over at Girl Gang Craft, a fem-forward community for creatives. Girl Gang Craft started as an apparel project designed to advocate for abortion access and has since grown to a multifaceted community with a podcast, apparel line, classes, and craft fairs in Oakland + Sacramento, CA, Salem, MA and Providence, RI. Girl Gang Craft has been featured in Northshore Magazine, the SF Chronicle, SF Gate, LA Weekly, East Bay Express, and GoodDay Sacramento. Phoebe has been an Adobe ambassador since 2020 and has partnered with brands such as Planoly, Flodesk, Sweetgreen and Topochico. She has spoken at Adobe Max, Planoly Presents, Quotable Live, and UC Berkeley. She lives in Salem, MA with her husband, Matt and her pup, Lavender.
Resources
The Artist’s Way by Julia Cameron is a beloved guidebook for unlocking creativity and reconnecting with your inner artist. This 30th Anniversary Edition includes updated insights and timeless tools that have helped millions of readers overcome creative blocks and rediscover their inspiration. At its core are two essential daily practices—Morning Pages and the Artist Date—designed to help you move past self-doubt, perfectionism, and burnout. Whether you’re a writer, designer, business owner, or simply someone looking to bring more creativity into your life, this book offers a deeply personal and practical path to reclaiming your creative identity.
The Brand Deal Deal is a self-paced course by Phoebe Sherman of Girl Gang Craft that helps creatives, small business owners, and content creators land aligned brand partnerships with confidence. You’ll learn how to craft pitch emails, build a media kit, price your work, and negotiate with integrity. This course is designed to support you in growing your income while staying true to your values, with practical tools and real-world advice from someone who gets it. Use code BRANDDEALDEAL100 to get $100 off this expert-led course here.
Connect with Phoebe:
Follow Phoebe on Instagram: https://www.instagram.com/phoebesherman/
Follow Girl Gang Craft on Instagram: https://www.instagram.com/girlgangcraft/
Check out Girl Gang Craft online: https://www.girlgangcraft.com/
Listen now
Listen now to the Magic Hour Podcast on Apple Podcast and Spotify.
This episode is brought to you by:
📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today!
📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.
Thanks for being here
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