What does it mean to build a brand that feels like you from the inside out?
In this episode of The Magic Hour Podcast, I sit down with Ayesha Santos —brand strategist, creative director, and founder of Ayesha Santos Design Co.—to talk about building a brand from the inside out.
We explore the emotional and energetic layers of branding that often get overlooked in favour of visuals. Ayesha shares what it means to lead with identity first, why the “frosting” of a brand only works when the foundation is solid, and how we can hold space for who we are and who we’re becoming in business.
From rebranding as an act of self-trust to defining creative direction by how something feels in the body, this episode is about so much more than business—it’s about voice, vulnerability, and the power of being seen on your own terms.
Episode highlights:
- Why rebranding brings up more emotions than most people expect
- The difference between a “pretty” brand and one that actually converts
- Ayesha’s take on play, power, and profitability in business
- What it means to start creative direction in the body, not a brand board
- Letting go of old versions of yourself to step into something bigger
Meet our Magical Guest
Ayesha Santos, CEO/Founder of Ayesha Santos Design Co.
Ayesha is a brand strategist, website designer, and creative mentor.
She’s who you call when you want a brand and website that not only look amazing but are built to actually sell.
With a sharp eye for design and a strategy-first mindset, Ayesha creates brands that don’t just get noticed. They’re remembered. From bold visual identities to high-converting websites, her work helps businesses stand out and connect in a meaningful way.
As a mentor, Ayesha also supports fellow designers and creatives in building profitable, joy-filled businesses rooted in their full creative expression. No cookie-cutter paths. Just honest and intentional growth.’
Connect with Ayesha:
Ayesha Santos’s Linkedin: https://www.linkedin.com/in/ayesha-santos-design/
Ayesha Santos’s Instagram: https://www.instagram.com/ayeshasantosdesign/
Listen now
Listen now to the Magic Hour Podcast on Apple Podcast and Spotify.
This episode is brought to you by:
This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.
And thank you to The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.
Thanks for being here!
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