“For me, it’s always been about storytelling. How can we get these stories out that leadership teams have, that corporations have. It’s wonderful to have a piece in the Globe and Mail, but how does that translate into ROI?”
Ever feel like you’re building something big—but craving a way to do it with more intention, clarity, and care? In this episode of the Magic Hour Podcast, I sit down with Jamie Anne Vaughan—strategist, professor, and founder of Westwood Strategies—to talk about rewriting the rules of marketing, embracing visibility in unexpected industries, and leading with your whole self.
Jamie shares how she blends strategy and storytelling to support purpose-driven brands, especially in agriculture and social impact spaces. We dig into what it means to take up space without burnout, stay rooted in your values, and let your work reflect the life you actually want.
Episode Highlights:
- Why storytelling is one of your most powerful PR tools (and not just a buzzword)
- How to create systems that support sustainable business growth and personal peace
- The magic of showing up fully—on LinkedIn, in leadership, and in life
- How to build your personal brand in a niche industry without feeling fake
- The non-negotiables Jamie set to support her work, motherhood, and rest
Meet Our Magical Guest
Jamie Anne Vaughan, Principal and Founder of Westwood Strategies
As a communications consultant, entrepreneur, and assistant professor, Jamie Anne Vaughan is sought after for her strategic insight, unconventional specialization, and influence. A multi-passionate professional, she shares her expertise by mentoring emerging communicators and entrepreneurs and believes that blending strategy and story can create unimaginable opportunities for business growth.
About Westwood Strategies
Westwood Strategies is your partner in positioning. As a strategy-first marketing and communications consultancy, Westwood aligns business goals with public perception to drive real results. With an MBA-informed practice deep-rooted in industry acumen and a long-term outlook, their aim is to uplift leaders ready to make their meaningful mark on the world.
As a strategic extension to your team, Westwood serves up fresh takes and honest insights with a clear-cut approach. From bootstrapping to big business, they’ve seen it all, which is why they know communications should always start foundation first. And with a highly-specialized network of creatives and communicators, they have the resources to reliably run all outreach. Westwood believes blending strategy and story can create unimaginable opportunities for business growth. That’s why they choose untapped industries with big ambitions, where communication has the power to create future-forward brands primed to leave a legacy for impact.
Resources Mentioned In This Episode:
Oddbunch is a Canadian produce subscription service on a mission to reduce food waste by rescuing “odd-looking” or surplus fruits and veggies that major grocery stores reject. They deliver these perfectly edible (but sometimes misshapen or oversized) items straight to your door at up to 40% less than grocery store prices. Their model supports local farmers, fights food waste, and helps you save money—all while making healthy eating more accessible. Think of it as a win for your wallet, your plate, and the planet.
FreshPrep is a Canadian meal kit delivery service based in Vancouver, British Columbia, offering a convenient and sustainable way to enjoy home-cooked meals. They provide pre-portioned, locally sourced ingredients along with easy-to-follow recipes, allowing customers to prepare meals in 30 minutes or less. Fresh Prep offers a variety of meal options each week, catering to different dietary preferences, including vegetarian, vegan, and gluten-free choices. One of Fresh Prep’s notable features is their commitment to sustainability. They utilize reusable cooler bags for deliveries and have introduced a Zero Waste Kit, which includes pre-portioned ingredients in reusable containers, significantly reducing single-use packaging. Customers can return these containers during their next delivery, contributing to a more eco-friendly meal prep experience. Fresh Prep operates in various communities across British Columbia and Alberta, including Metro Vancouver, Victoria, Nanaimo, and the Okanagan.
Connect with Jamie:
LinkedIn (Personal): https://www.linkedin.com/in/jamieannevaughan/
Website: www.jamieannevaughan.com
LinkedIn (Business): https://www.linkedin.com/company/westwood-strategies/
Website: www.westwoodstrategies.ca
Instagram: @JamieAnneVaughan https://www.instagram.com/jamieannevaughan
Listen Now
Listen now to the Magic Hour Podcast on Apple Podcast and Spotify.
Find the show notes here.
This episode is brought to you by
The Contracts Market is your go-to resource for lawyer-drafted contracts made specifically for Canadian business owners, creatives, and entrepreneurs. Whether you’re building a brand, launching a service, or working with clients, these contracts help you protect your business with clarity and confidence—no legal jargon, no stress.
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