website design, email marketing, content STRATEGY, SOCIAL MEDIA TEMPLATES, lead generation funnels
maxine bulloch
Project Overview
A custom website design and development project supported by email marketing, content creation, and lead generation funnels. The result was a seamless digital presence that showcased Maxine Bulloch’s expertise, captured new leads with intention, and created a streamlined customer journey that not only elevated her online visibility but also positioned her business for long-term growth and connection.
WHAT WE DELIVERED:
We set out to build a digital presence that reflected Maxine Bulloch’s new brand with clarity and professionalism. The goal was to design a custom website that was seamless and mobile-friendly, strengthen her storytelling through content and email marketing, and create lead generation funnels that would help her grow and connect with her audience.
Our Goal:
Although Maxine Bulloch had a newly designed brand identity from another talented agency, her digital presence did not match the same level of polish. Her website was a makeshift collection of front-end pieces that lacked cohesion, was difficult to navigate, and was not mobile-friendly. Content across her platforms struggled to capture attention or reflect her expertise, and her email marketing fell flat, failing to tell a compelling story or keep her audience engaged.
Problem to Solve:
Custom Website Design and Development, Email Marketing, Content Strategy, Social Media Templates, Lead Generation Funnels
Project Type:
Maxine Bulloch Photography
Client:
- MAXINE BULLOCH, PRINCIPAL OF MBP
I couldn’t be happier with the brand new website Unicorn created for my photography business! Working with their team was a game-changer. They were incredibly organized, supportive, creative, and quick to respond.
The whole process was laid out clearly from the start, and their positive, high-energy approach made the project not only seamless but genuinely FUN! When you’re working with people who truly love what they do and care deeply about the results, it shows. Huge gratitude to Team Unicorn - I recommend their services at the top of my lungs!
A look at maxine bulloch
If you haven't met Maxine, you're missing out! She is known as a Vancouver-based brand photographer with a knack for capturing the heart and soul of small businesses. She creates photos that are full of personality, whether it’s a bold brand shoot, a joyful business portrait, or event coverage that catches both the big moments and the tiny details. Her work is all about giving clients a go-to image library that makes their websites, social feeds, and marketing campaigns shine.
Maxine’s vision is simple: to be the go-to photographer for heart-centered businesses that want to look as good as the work they do. She’s all about making clients feel comfortable, confident, and cared for — from the very first conversation to the final delivery of images. For her, a photoshoot should feel like fun, not pressure, and the end result should be photos that make you say, that’s so me.
Right now, Maxine works with solo entrepreneurs, coaches, consultants, and small-but-mighty teams in Vancouver who want their brand to stand out. Her clients are usually the kind of people who love what they do and want that passion to show in every photo. Looking ahead, she’s excited to expand into bigger projects with industries like construction, agriculture, and nutrition, bringing the same collaborative, on-site, real-world energy that her clients already love.
a website that works as hard as maxine does
Our talented team at Unicorn Marketing Co elevated Maxine’s digital presence with a website that oozes fun, personality, and colour while keeping a simple, clean design that lets her work shine.
Paired with engaging content and email strategies, her new online home builds trust, sparks excitement, and highlights her photography in a way that feels both professional and full of life.
FROM INSPIRATION
TO INBOX
To help Maxine attract qualified leads for her signature branding packages, we built a lead generation funnel centered on her expertise in brand photography. We create an evergreen email marketing campaign that offers a valuable resource, “10 Types of Purposeful Brand Photos Every Business Needs.” This guide serves as both education and inspiration, showcasing Maxine’s knowledge while giving potential clients a clear picture of the kind of images that elevate their brand. By exchanging the guide for email sign-ups, we have helped grow her list with leads who are not only interested in photography but ready to invest in purposeful, strategic visuals for their business.
TURNING IMAGES
INTO IMPACT
Maxine already had stunning photography, but without a clear content strategy, her work wasn’t reaching its full potential online. She needed a framework that would not only showcase her images but also tell a bigger story about who she is, what she offers, and why clients should choose her. By developing content pillars, we gave her a structure that made creating and sharing content easier, more intentional, and more consistent. The result is a strategy that keeps her audience engaged, builds trust, and positions Maxine as both an expert and a relatable creative partner.
