“If I couldn’t find someone to talk to, I’d bring someone to talk to and connect with. I would do this intentionally and bring other founders to share their work as well.”
What does it really take to raise $2 million as a first-time founder—without burning out, cold pitching, or chasing attention?
In this After Hours episode, Sara Jónsdóttir, founder of Revol Cares, shares the intentional, people-first strategy that helped her raise serious capital by building community, not just a pitch deck.
She walks us through how she showed up consistently, asked better questions, and let trust—not urgency—lead the way. This episode is part mini-masterclass, part personal reflection, and a powerful reminder that you can build boldly without losing yourself in the process.
What to expect from this episode
In her main Magic Hour episode, Sara Jónsdóttir shares how she built Revol Cares—Canada’s first medically recognized period underwear brand—with purpose and grit. But in this After Hours mini-masterclass, she takes us behind the scenes of one of her biggest moves yet: raising $2 million in just six weeks, without a single cold call.
This episode is a practical, honest look at what it takes to fundraise, network, and grow your business from the inside out—by putting relationships first and staying deeply rooted in who you are.
⚡ How Sara raised $2 million as a first-time founder—without burnout or cold calls
⚡ The visibility rituals she used to build trust, make connections, and stay consistent
⚡ A relationship-first approach to networking that actually feels good
⚡ How to show up in your community with intention, curiosity, and confidence
⚡ Why it’s okay to build quietly—and how to share your story when it’s time
⚡ Tangible steps for raising capital without losing your values (or your mind)
This episode is a reminder that you don’t need to chase attention to create momentum—you just need to show up, ask the question, and stay in the room.
Listen now
Let this After Hours episode with Sara Jónsdóttir be your reminder that showing up with intention can change everything. Learn how she raised 2 million dollars without a single cold call by building real relationships, leading with curiosity, and staying rooted in her values.
Want more from Sara? In her full episode on the Magic Hour Podcast, we talk about the reality of building a business while parenting, breaking period stigma, and how Revol Cares became the first medically recognized period underwear brand in North America.
🎧 Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts.
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