What happens when everything you worked toward no longer resonates with you?
What happens when everything you worked toward no longer resonates with you, and how do you build a personal brand from that place of shift, honesty, and self-redefinition?
In this episode of The Magic Hour Podcast, I sit down with Abagail Pumphrey—CEO of Boss Project, host of The Strategy Hour Podcast, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions.
We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability.
Episode highlights:
- Why checking every box still left Abagail unfulfilled and what it took to redefine success
- Choosing boundaries over burnout and letting your business reflect your actual capacity
- What it looks like to shift from scaling at all costs to building a business that prioritizes wellness
- Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain
- How much of yourself to share online and the emotional weight of being visible in a personal brand
- Building a business that can hold your full story, not just the polished parts
This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you.
Meet our magical guest
Abagail Pumphrey, Host of the Strategy Hour Podcast and CEO/Founder of The Boss Project
Abagail Pumphrey, owner and CEO of Boss Project—one of the top online business education companies—has built an inclusive community platform that empowers millions. Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, she also hosts the twice-weekly podcast, The Strategy Hour.
Abagail has taught small businesses, creatives, and coaches across dozens of industries how to build profitable and sustainable businesses online. She helps them build momentum with her business accelerator program, The Co-op, and diversify their income with Digital Product Jumpstart. Abagail’s personal mission in life and business is to help more small business owners become financially free.
About The Boss Project
The Boss Project is a women-led education company and design agency that helps creatives, coaches, and small business owners build profitable businesses that don’t sacrifice their mental health or personal time. Co-founded by Abagail Pumphrey, Boss Project offers a full library of accessible, results-driven courses and resources to help entrepreneurs get out of the weeds and into aligned, sustainable growth. At the heart of their work is the Co-Op—an all-access membership packed with trainings, templates, strategy calls, and behind-the-scenes tools that help business owners build smarter systems and make real progress without burning out. Whether you’re launching a digital product, tightening up your client experience, or just figuring out what the heck your next step is, Boss Project is designed to meet you there—with clarity, flexibility, and permission to build a business that fits your life.
About the Creative Template Shop
Creative Template Shop is a resources hub built by The Boss Project for online business owners who need beautiful, functional designs without the overwhelm. If you’ve ever stared at a blank screen trying to design a sales page, Instagram carousel, or proposal and wondered “where do I start,” this is your toolkit.
You’ll find easy‑to‑customize templates for Canva, Google Docs, Dubsado, and more, plus sales‑focused design packs, strategy templates, and course launches—all designed so you can skip the perfectionism and just create. They also offer key courses and workshops inside their membership called The Co‑op, where you unlock unlimited downloads, video trainings, support, and everything you need to build systems and content that actually move your business forward.
About The Strategy Hour Podcast
The Strategy Hour Podcast is hosted by Abagail Pumphrey, CEO of Boss Project, and is dedicated to delivering no‑fluff, in‑the‑trenches business and marketing strategy for creatives, service providers, and small business owners. Released twice a week, each episode features expert interviews, practical tips, and real stories that help listeners grow their online business without burnout. With millions of downloads and recognition by INC and Forbes, it has become a go‑to resource for people who want to build sustainable revenue, stronger email lists, better product launches, and systems that work—while staying true to their values.
Connect with Abagail:
Follow Abagail on Instagram: instagram.com/abagailsays
Follow Abagail on LinkedIn: https://www.linkedin.com/in/abagailsays/
Get Abagail’s emails: bossproject.com/signup
Follow Abagail’s podcast: bossproject.com/podcast
Listen now
Listen now to the Magic Hour Podcast on Apple Podcast and Spotify.
This episode is brought to you by:
📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING
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