Here at Unicorn Marketing Co., we love peeling back the layers on marketing to show you how magical it can be. Whether we are chatting about why alt text is important for your Instagram or call to action phrases to use in your next caption, we are here to lift your small business up!

Why Instagram Highlights Need To Be Your Best Friend

Now, let’s get down to it! Instagram Highlights are a fantastic way to keep your stories alive waayyyyyy past the 24-hour mark. We are all about being mindful, strategic, and working smarter when it comes to managing an Instagram account.

You’re probably posting on social a lot, at least a few times a week, and we want to help lighten your work load. Here’s a few ideas of how to leverage Instagram Highlights to strategically to boost your profile and serve your audience.

1. Introduce Yourself 

Use your very first Highlight to create an introduction to who YOU are as a business. That way, if someone lands on your page who may not be familiar with what it is you do, they can watch this highlight and get a good idea of what to expect from your channel.

This is also great for any brands who stumble upon your content and want to learn more about who you are!

2. Highlight Your Offers 

Got a product or service? Keep a dedicated Highlight to showcase your latest offers. Update it regularly with new products, special promos, or in-depth looks at your best-sellers. It’s like having a mini-storefront right on your profile.

3. “How-To” Guides and Tutorials 

Educational content is super engaging. Save your how-to stories—like styling tips, recipes, or DIY projects—to a Highlight for easy access. Your followers will appreciate having a go-to resource right at their fingertips.

4. FAQs Solved 

Answer your customers common questions in a series of stories and save them to a ‘FAQ’ Highlight. This is perfect for information like shipping policies, sizing specifics, event info or troubleshooting common issues. It will help save a TON time for you and your followers too!

5. Share Customer Love 

Create a Highlight reel of customer testimonials, product reviews and user-generated content. Nothing boosts credibility like happy customers! Plus, encouraging your audience to tag your brand for a chance to be featured can boost engagement and loyalty.

6. Event Recaps 

Hosted an event or went to an exciting industry conference? Use Highlights to share key moments or takeaways with your audience. It’s a great way to extend the life of your event content and keep the buzz going.

7. Affiliate Links or ‘Shop my Favourites‘ 

If you’re a lifestyle content creator, this is a great way to make sure your community always has the ability to shop through your favourite products (and help you make some passive income in the meantime)!

Before You Go…

Here’s a few more tips!

• Keep your Highlights organized with cover icons that reflect your brand’s style and color palette. Consistency is key!
• Use icons or elements of your brand to have fun, bring joy to your online community’s experience!
• Update your highlights often! The worst thing you can do is have information that no longer represents your brand or mission. We’ll say it again for you – this isn’t a spot to keep 2 year old stories alive.
• Avoid any opportunities to overwhelm your audience. Keep maybe 10 highlights active – tops! Keep your Highlights simple, easy to understand, and fun!

Instagram Highlights are not just for aesthetics; they’re powerful tools for engagement and storytelling. Start using them strategically, and you’ll see just how much they can enhance your Instagram game.

Visual examples of some Best Practices

Thanks For Reading!

If you’re new around here, hello! I’m Hope, the Founder and CEO of Unicorn Marketing Co. As a creative marketing agency based in Vancouver, British Columbia, Unicorn was started out of a passion to bring magical marketing to everyone. Whether you are a part-time creative, aspiring entrepreneur, or a longtime professional, we believe that marketing should be fun and represent your business. Our team handles everything from design to strategy and every little thing in between!

Find tons of free resources right here on our blog! We have educational content in the realm of marketing, branding, and content creation. We’ll introduce you to our creative clients and share all the things!

We even have a podcast called The Magic Hour. Its an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.